Freshness matters.
Most people wouldn't buy a loaf of bread that was baked months ago, yet many coffee drinkers unknowingly buy coffee that was roasted long before it reaches their cup.
Coffee is at its best when it is enjoyed within a few weeks of roasting. During this time, the flavours are vibrant, balanced and full of character.
As coffee gets older, it begins to lose the qualities that make it special. The aromas fade, the sweetness decreases and the cup can start to taste flat or dull.
This is one of the biggest differences between freshly roasted speciality coffee and mass produced coffee. Large scale coffee can spend months in warehouses, shipping containers and on supermarket shelves before it is brewed.
At Trá Coffee, we roast in small batches to ensure every bag is as fresh as possible. Small batch roasting allows us to focus on consistency while making sure customers receive coffee at its peak flavour.
Fresh coffee doesn't just taste better. It also allows you to experience the unique characteristics of each origin. Whether it's a chocolatey Brazilian coffee or a fruit forward Ethiopian coffee, freshness helps those flavours shine through.
If you're investing in good coffee, freshness is one of the easiest ways to improve your daily cup.
Want to learn more about coffee quality? Read our guide to What Is Speciality Coffee.